Opportunities to differentiate a company's product offering
A)are most reliably found in the R&D portion of the value chain.
B)are typically located in the sales and marketing portion of the value chain.
C)can exist in activities all along an industry's value chain.
D)usually are tied to product quality and customer service.
E)are most frequently attached to a company's manufacturing expertise and to its ability to achieve economies of scale in production.

Question

Quizplus · Accepted Answer

Differentiation opportunities can be found in activities all along an industry's value chain, including R&D, production, marketing, and customer service. Therefore, choice A, B, D, and E are not the best choices because they focus on specific parts of the value chain and do not consider the entire range of possibilities.

Opportunities to Differentiate a Company's Product Offering