Which of the following is NOT one of the ways managers can enhance differentiation based on value drivers?
A) striving to create superior product features, design, and performance
B) striving for innovation and technological advances
C) pursuing continuous quality improvement
D) increasing the intensity of marketing, brand building, and sales activities
E) seeking out low-quality inputs

Question

Quizplus · Accepted Answer

Seeking out low-quality inputs is not a way to enhance differentiation based on value drivers. In fact, it could decrease differentiation by reducing the quality of the product/service. The other options listed (A, B, C, D) are all valid ways for managers to enhance differentiation based on value drivers.

Which of the Following Is NOT One of the Ways