Broad differentiation strategies generally work best in market situations where
A) low-cost value drivers are easily obtained.
B) socially complex intangible attributes such as company reputation, long-standing relationships with buyers, and image are relatively easier to imitate.
C) the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart.
D) technological change is fast-paced and competition revolves around rapidly evolving product features.
E) market competition revolves around slowly evolving product features.
Correct Answer:
Verified
Q54: A differentiation-based competitive advantage
A)nearly always is attached
Q55: Approaches to enhancing differentiation through changes in
Q56: Brands create customer loyalty, which in turn
A)increases
Q57: A broad differentiation strategy improves profitability when
A)it
Q58: Perceived value and signaling value are often
Q60: To attain a differentiation-based competitive advantage, a
Q61: The risks of a focused strategy for
Q62: A drink manufacturer finds setting up a
Q63: A focused differentiation strategy aims at securing
Q64: Focused strategies keyed either to low cost
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents