Each of the five generic strategies positions the company differently, EXCEPT when it concerns
A) its market and competitive environment.
B) establishing a central theme for how the company will endeavor to outcompete rivals.
C) having resources and capabilities that rivals have trouble duplicating.
D) defining differences in terms of product line and production emphasis.
E) defining differences in terms of marketing emphasis and the means of maintaining strategy.

Question

Quizplus · Accepted Answer

The generic strategies focus on positioning the company in the market and competitive environment, establishing a central theme, and defining differences in product line, production, and marketing. However, having resources and capabilities that rivals have trouble duplicating is more about competitive advantage rather than positioning.

Each of the Five Generic Strategies Positions the Company Differently