A company's resources and capabilities represent
A) the firm's net working capital and related determinants for measuring operating performance and capabilities.
B) the firm's competitive assets that determine its competitiveness and ability to succeed in the marketplace.
C) whether the firm has the industry's most efficient value chain.
D) the management's source of funding of new strategic initiatives.
E) positive trends with relevant cultural factors related to buyers' choices and product modifications.

Question

Quizplus · Accepted Answer

A company's resources and capabilities are its competitive assets that determine its competitive advantage and ability to succeed in the marketplace. These can include things like brand reputation, intellectual property, technology, talented employees, and efficient processes.

A Company's Resources and Capabilities Represent