When strategic managers assess the competitive power of company resources, what matters is
A)whether it helps differentiate a company's product offering from the product offerings of rival firms.
B)whether the resource is really competitively valuable, if it is rare and something competitors lack, how hard it is to copy or imitate, and how easily it can be trumped by the substitute resource strengths and competitive capabilities of rivals.
C)whether customers are aware of the resource and view it positively enough to boost the company's brand name reputation.
D)whether the resource is something rivals are unable to perform, if it is an important differentiating product or service feature, how strongly it contributes to the company's brand image, and if it is the foundation of a cost-based advantage.
E)whether the resource is technology based or based on superior marketing know-how.

Question

Quizplus · Accepted Answer

When assessing the competitive power of company resources, strategic managers need to consider if the resource provides a competitive advantage by being valuable, rare, difficult to imitate, and if it can be trumped by other resources possessed by competitors. This analysis is essential to determine if the resource is a viable source of sustained competitive advantage. The other options may also be important considerations, but not the primary ones for assessing competitive power.

When Strategic Managers Assess the Competitive Power of Company Resources