In doing SWOT analysis and trying to identify a company's market opportunities, which of the following is NOT an example of a potential market opportunity for a company?
A) serving additional customer groups or market segments
B) growing buyer preferences for substitutes for the industry's product
C) acquiring rival firms or companies with attractive technological expertise or capabilities
D) expanding into new geographic markets
E) demographic trends that favor increased repeat purchases and/or higher volume purchases of the company's product

Question

Quizplus · Accepted Answer

Growing buyer preferences for substitutes for the industry's product is not a potential market opportunity but rather a threat or weakness that should be addressed in the SWOT analysis. A market opportunity is a favorable external factor that can be leveraged by the company to increase demand for its products or services.

In Doing SWOT Analysis and Trying to Identify a Company's