A company's competitive strength scores pinpoint its strengths and weaknesses against rivals and
A)suggest the company use its strengths to exploit its own competitive liabilities.
B)point directly to the kinds of offensive/defensive actions it can use to exploit its competitive strengths and reduce its competitive liabilities.
C)point directly to the company to use its weaknesses as offensive moves to challenge rivals' weaknesses.
D)suggest receptivity for astute companies to drive their operating practices if the strength scores are very low.
E)point directly to accepting the competitive strength scores on face value.

Question

Quizplus · Accepted Answer

The competitive strength scores provide information on the company's strengths and weaknesses compared to its rivals. This information can be used to determine offensive and defensive actions that exploit the company's strengths and reduce its competitive liabilities. Option A, C, D, and E are not accurate as they do not highlight the main purpose of competitive strength scores.

A Company's Competitive Strength Scores Pinpoint Its Strengths and Weaknesses