A company's strategic vision concerns
A)management's storyline of how it intends to make a profit with the chosen strategy "who we are and what we do."
B)what future actions the enterprise will likely undertake to outmaneuver rivals and achieve a sustainable competitive advantage.
C)"who we are and what we do."
D)a company's directional path and future product-customer-market-technology focus.
E)why the company does certain things in trying to please its customers.

Question

Quizplus · Accepted Answer

A company's strategic vision is a statement that outlines the company's directional path and future product-customer-market-technology focus. It provides a clear understanding of where the company wants to be in the future and its overall strategic objectives. Choice A refers to a company's mission statement, while choice B refers to its strategic plan. Choice C is too broad and does not clearly indicate the future direction of the company. Choice E refers to the company's motivation, rather than its strategic vision.

A Company's Strategic Vision Concerns