What a company's top executives are saying about where the company is headed long-term with respect to its future product-market-customer-technology mix
A)indicates what kind of business model the company is going to have in the future.
B)constitutes the strategic vision for the company.
C)signals what the firm's emergent strategy will be.
D)serves to define the company's business plan.
E)indicates what kind of products and services the company plans to offer in the future.

Question

Quizplus · Accepted Answer

The statements made by a company's top executives about their long-term plans for product-market-customer-technology mix constitute the strategic vision for the company. This vision outlines the direction in which the company intends to move and helps to guide the development of its products and services, business model, and overall approach to the market. It also serves as a standard against which progress can be measured and evaluated over time. While the other options may be relevant in some contexts, they do not provide as complete or accurate a picture of the information being conveyed by the executives.

What a Company's Top Executives Are Saying About Where the Company