The managerial task of effectively conveying the essence of the strategic vision is made easier by
A) having operating strategies that are easy for company personnel to understand and execute.
B) combining the strategic vision and the company's values statement into a single document.
C) adopting a catchy slogan and then using it repeatedly to illuminate the direction and purpose of "where we are headed and why."
D) waiting until the company realizes its mission and ensures the existing corporate culture is compatible with the new vision and direction.
E) distributing written statements that explain "where we are going and why."
Correct Answer:
Verified
Q20: When company managers are in the process
Q21: A company's mission statement typically addresses which
Q22: The primary difference between a company's mission
Q23: A company should not couch its mission
Q24: The benefit of a vivid, engaging, and
Q26: A company's values or core values concern
A)whether
Q27: A well-conceived and communicated strategic vision ordinarily
Q28: A superior example of a company vision
Q29: Well-stated objectives are
A)quantifiable or measurable, and contain
Q30: The difference between the concept of a
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