A multinational pharmaceutical company enters a new geographical location, considered an emerging market, with its established product line: generic antibiotics. Which of the following would NOT serve as a good strategic move to enhance profits?
A) creating a sales plan that aims to enhance initial sales and market penetration with low prices based on high operational costs
B) devising a marketing plan that aims at mass customer segments with attractive advertisements and offers on products
C) implementing a diversification plan that aims at adding non-generic prescription medications to the existing line of products
D) charting an acquisition plan that aims at acquiring local smaller-scale pharmaceutical manufacturers that seek funding and offer a complementary product lineup
E) establishing a distribution plan to set up more supply outlets than any other rivals in the location

Question

Quizplus · Accepted Answer

Creating a sales plan with low prices based on high operational costs would not enhance profits, as high operational costs would offset the benefits of low pricing, reducing overall profitability.

A Multinational Pharmaceutical Company Enters a New Geographical Location, Considered