The Heart and Soul of a Company's Strategy-Making Effort Is

The heart and soul of a company's strategy-making effort is determining how to

A) become the industry's low-cost provider.
B) maximize profits and shareholder value.
C) improve the efficiency of its business model.
D) maximize profits while simultaneously operating in a socially responsible manner that keeps the company's prices as low as possible.
E) come up with moves and actions that produce a durable competitive edge over rivals.