Splash Hair Care Inc. is growing very fast in both sales and number of employees. It manufactures and sells hair products for youth, male, female, elderly, and ethnic populations all over the United States and several other countries. So far, the company has followed a simple structure. However, with fast-paced growth, it has become a necessity that the company explores other organizational structures. John, a long-time employee at Splash Hair Care, has collected information on how some of its competitors have organized their companies. Streaks Inc. groups its employees by their different areas of expertise such as Marketing, Finance, Human Resources, and Operations. Pure Oil, primarily in the United States, groups its activities as Northeast Division, Southeast Division, Northwest Division, Southwest Division, and Central Division. Curlz Inc. has organized its employees according to the accounts they serve, such as Large Company contracts, Internet Sales, Individual Sales, and Small Salon Direct Sales. Finally, Color Lite International has grouped its business units around popular colors such as Red Division, Silver Division, Rainbow Division, Black and Brown Division, and Shades of Blonde Division. Which of the following describes Curlz's organizational structure?
A) Client-based
B) Product
C) Geographic
D) Functional
E) Matrix
Correct Answer:
Verified
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