Many years ago, Sprint Telecommunications aired an advertisement intended to demonstrate the clarity of reception Sprint customers could expect. The ad showed a rancher, who had used a different company, complaining that he had ordered 100 oxen from his supplier and instead received 100 dachshunds. The mix-up was probably due to the presence of _____ in the communication process.
A) noise
B) poor encoding
C) poor medium choice
D) improper network choice
E) process loss

Question

Quizplus · Accepted Answer

The mix-up in the advertisement is likely due to noise in the communication process, which refers to any interference or distortion that affects the message being transmitted. In this case, it may have been caused by poor reception, unclear language, or other factors that resulted in the rancher misunderstanding the order.

Many Years Ago, Sprint Telecommunications Aired an Advertisement Intended to Demonstrate