Ken pushed very hard to go with the bubble project rather than the wave project. There have been several cost overruns, the project is two weeks beyond its projected finish date, and the technology just isn't working out as planned. Ken increases the funding for the third time and hires three new designers to help revamp the look of the product. Ken is engaging in ______.
A) escalation of commitment
B) goal-directed behavior
C) selective perception
D) a fundamental attribution error
E) projection bias

Question

Quizplus · Accepted Answer

Ken is engaging in escalation of commitment, which refers to the tendency of individuals or organizations to continue investing in a project or course of action even in the face of negative outcomes or feedback. This is evidenced by Ken's increasing funding multiple times and hiring new designers despite the project experiencing cost overruns, delays, and technology issues.

Ken Pushed Very Hard to Go with the Bubble Project