The primary difference between operational CRM and analytical CRM is the direct interaction between the organisation and its suppliers.

Question

Quizplus · Accepted Answer

The primary difference between operational CRM and analytical CRM is that operational CRM deals with the automation of customer-facing processes, such as sales, marketing, and customer service, while analytical CRM focuses on analyzing customer data to provide strategic insights for decision-making. The interaction with suppliers is not a primary factor in either type of CRM.

The Primary Difference Between Operational CRM and Analytical CRM Is