What allows customers to use the web to find answers to their questions or solutions to their problems?

Question

Quizplus · Accepted Answer

Web-based self-service is a feature that allows customers to search for answers to their questions or resolve their issues on a company's website without needing to contact a representative or call center. This feature improves the customer experience by providing immediate assistance and saving customers time and effort.

Answer: D 
 Website personalization is a custom feature that makes customer interactions with a website more relevant and personalised. This feature helps customers find answers to their questions or solutions to their problems by providing relevant content based on their preferences, behaviours and history. However, website personalization may not necessarily provide direct answers or solutions to the customer's query.

What Allows Customers to Use the Web to Find Answers