Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

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Interactivity in advertising effectiveness refers to tracking how users engage with an ad, which includes metrics like time spent, pages viewed, and repeat visits, to assess how well the ad performs in capturing and retaining audience interest.

Interactivity Measures Advertising Effectiveness by Counting Visitor Interactions with the Target