Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's e-business strategy?

Question

Quizplus · Accepted Answer

Nike's e-business strategy is classified as mass customization because it offers customers the ability to create their own running shoes in the style and color they choose. This allows Nike to provide a personalized experience to each customer, while also efficiently producing customized products at scale.

Nike Offers People the Opportunity to Visit Its Website to Create