The country-of-origin effect refers to _____.
A) the inherent advantages domestic firms experience in their home countries
B) the inherent disadvantages foreign firms experience in home countries
C) the positive or negative perception of firms and products from a certain country
D) only the negative perception of firms and products from a certain country

Question

The country-of-origin effect refers to _____.
A) the inherent advantages domestic firms experience in their home countries 
B) the inherent disadvantages foreign firms experience in home countries 
C) the positive or negative perception of firms and products from a certain country 
D) only the negative perception of firms and products from a certain country

Quizplus · Accepted Answer

The country-of-origin effect refers to the positive or negative perception of firms and products from a certain country. It can influence consumer perception and willingness to buy, as well as impact business decisions for firms.

The Country-Of-Origin Effect Refers to _____