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Johnson & Johnson, a Personal Care Products Company, Has a Four-Tiered

Question 20

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Johnson & Johnson, a personal care products company, has a four-tiered credo or mission. In order, it states its relationship to customers, employees, communities, and, finally, stockholders. This credo seems to increase the ethical behavior of this corporation. Why doesn't it conflict with wealth creation?

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The credo focuses managers on the long t...

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