The case study in the chapter uses World Motors Corporation (WM). This company, headquartered in Atlanta, is faced with two major regulatory thrusts. One - emission standards - catches WM with its major competitor having an efficient patented emission control device. The second - miles-per-gallon standards - finds WM in the same position as its competitors. Where would WM put its lobbying effort, assuming that conservation groups are currently lobbying strongly for higher emission standards?
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