J.C. Penney found that its headquarters staff did not understand regional fashion trends. Consequently, the company invested in TV communications technology that allowed New York buyers to communicate with local store managers. This communication was set to effectively use:

Question

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The use of TV communications technology between New York buyers and local store managers shows that the company was trying to effectively utilize local specific knowledge about regional fashion trends. By enabling direct communication between corporate headquarters and local stores, J.C. Penney could gain insights about local preferences and adjust their product offerings accordingly.

JC Penney Found That Its Headquarters Staff Did Not Understand