Bundling of complements to create value strategically usually leads to lower prices for the consumer:
A) greater volume sold, and lower profits.
B) less sold, and lower profits.
C) greater volume sold, and greater profits.
D) less sold, and greater profits.

Question

Quizplus · Accepted Answer

Bundling complements creates value for customers by offering a complete solution, which often leads to increased sales volume and higher profits for the seller. Lower prices may also be offered as part of the strategy to entice customers to purchase the bundled products or services. Therefore, bundling usually leads to greater volume sold and greater profits.

Bundling of Complements to Create Value Strategically Usually Leads to Lower