Many firms offer substantial rebates by mail or coupons for discounts at the point of sale. The people who use the rebates or coupons have _______ than the people who don't use them.

Question

Quizplus · Accepted Answer

People who use rebates or coupons are typically more price-sensitive because they actively seek out ways to save money on their purchases. They are willing to go through the hassle of redeeming the rebate or coupon in order to save money, indicating that price is an important factor in their purchasing decisions.

Many Firms Offer Substantial Rebates by Mail or Coupons for Discounts