In the 1950s and 1960s, cigarette company representatives stood at the edge of University campuses and gave away free cigarettes to anyone who would take them. This policy:
A) helped political groups
B) established brand identity.
C) helped forge volunteerism
D) reduced alcohol consumption

Question

Quizplus · Accepted Answer

By giving away free cigarettes, cigarette companies were able to establish brand identity and potentially create loyal customers who would continue to purchase their products. This was a common marketing tactic at the time, but it is now widely recognized as a harmful and unethical practice.

In the 1950s and 1960s, Cigarette Company Representatives Stood at the Edge