Duds is a new laundry detergent trying to break into the market. What might be its big problem?
A) Its health care costs
B) Entry costs in terms of getting shelf space in the retail stores
C) Its employment policy
D) Its outsourcing policy

Question

Quizplus · Accepted Answer

Duds' big problem would likely be entry costs in terms of getting shelf space in the retail stores. Retail stores have limited shelf space and tend to favor established brands, making it difficult and expensive for new products to break into the market.

Duds Is a New Laundry Detergent Trying to Break into the Market