Despite analysts' predictions that customers will use websites primarily to research their purchases but will continue to make their purchases in physical stores, statistics on online shopping behaviour contradict this view and instead show a continuing expansion of ecommerce activity.

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Statistics on online shopping behaviour contradict the prediction that customers will primarily use websites for research but still make purchases in physical stores, showing a continuing expansion of ecommerce activity.

Despite Analysts' Predictions That Customers Will Use Websites Primarily to Research