Moment of truth is the critical moment in a service transaction where the customer's expectations are either met, exceeded, or disappointed.

Name: Moment of truth is the critical moment in a service transaction where the customer's expectations are either met, exceeded, or disappointed.
Brand: Quizplus
Rating: 4.9 (47 reviews)

Question

Quizplus · Accepted Answer

Moment of truth refers to the decisive moment in a service interaction where the customer forms an impression of the service provider based on whether their expectations were met, exceeded, or not fulfilled.

Moment of Truth Is the Critical Moment in a Service