An automotive dealership devised a low-cost campaign offering coupons for free oil changes by creating a Facebook application using a Microsoft cloud toolkit. This development approach is a good example of:

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The dealership used a Microsoft cloud toolkit to create a Facebook application, which aligns with the concept of platform-as-a-service (PaaS), where a cloud provider supplies hardware and software tools over the internet.

An Automotive Dealership Devised a Low-Cost Campaign Offering Coupons for Free