As a website becomes more personalized, the level of _________ increases.

Question

Quizplus · Accepted Answer

Personalization can increase site-stickiness, or the amount of time and frequency that a user visits a website, as the user is more likely to engage with content that is tailored to their interests and preferences. This can also lead to increased revenue for the firm as the user is more likely to make a purchase or engage with advertising. However, if personalization is not done well or perceived as intrusive, it could lead to customer annoyance. Product selection may be affected by personalization, but it is not necessarily the primary result. The web designer's wages may or may not increase, depending on their role in creating and implementing the personalization features.

As a Website Becomes More Personalized, the Level of _________