The advertising strategy of taking data from a CRM analysis to provide a customer with a specific advertising focus is known as:

Question

Quizplus · Accepted Answer

The advertising strategy described in the question involves using specific data from a customer relationship management (CRM) analysis to personalize advertising to that customer. Therefore, the correct answer is personalization. Market segmentation involves dividing a larger market into smaller groups with similar needs or characteristics. Permission marketing involves obtaining a customer's consent to receive marketing messages. Spamming involves sending unsolicited and unwanted messages. Mass marketing involves promoting products or services to a wide audience with little regard for individual differences.

The Advertising Strategy of Taking Data from a CRM Analysis