The process of tracking customers who don't complete a purchase by placing cookies on their computer to make it possible to make repeat offers for the abandoned item on other websites that the customers visit is called:

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Remarketing involves targeting customers who have shown interest in a product but didn't complete a purchase. This is done by placing cookies on their computer to track their online behavior and make repeat offers on other websites they visit. Up-selling is a sales technique of convincing customers to upgrade to a higher-priced product or service. Cross-selling is promoting complementary products or services to customers. Target marketing is a strategy of identifying and targeting specific customer segments. Sniffing isn't a term related to digital marketing.

The Process of Tracking Customers Who Don't Complete a Purchase