The difficulty often experienced by small business in going into ecommerce is primarily:

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While having enough money, a programmer, or computing power can certainly make ecommerce implementation easier, the primary difficulty small businesses face is often the lack of a proper strategy. Without a clear plan for how to enter the ecommerce market, businesses may struggle to effectively reach their target market, optimize their website for sales, and manage logistics and fulfillment.

The Difficulty Often Experienced by Small Business in Going into Ecommerce