According to the authors of a famous book on business negotiations,every negotiator has two kinds of interests,________________ and ________________.

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The authors of the famous book on business negotiations, Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William Ury, argue that every negotiator has two basic types of interests: substance (what they want to achieve in the negotiation) and relationships (how they want to interact with the other party). This means negotiators not only focus on what they want to get out of a negotiation, but also on how they want to maintain or build relationships with the other party.

According to the Authors of a Famous Book on Business