Countertrade is often used by international marketers to gain entry into a country.PepsiCo used this strategy when it agreed to:
A) offer a more lucrative contract than rival Coca-Cola.
B) to package its Russian products in red rather than blue packages.
C) exchange Pepsi syrup for Russian vodka.
D) pressures the U.S.government into giving PepsiCo an exclusive contract with Russia.
E) to merge with KFC and Taco Bell.
Correct Answer:
Verified
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