Kyle's company uses countertrade when they believe it is the only way to make a deal.His company has a ___________ strategy with respect to countertrade.

Question

Quizplus · Accepted Answer

A reactive strategy means that the company uses countertrade as a last resort, only when they believe it is the only way to make a deal. This suggests that Kyle's company does not actively seek out countertrade deals, but rather only uses them when necessary.

Kyle's Company Uses Countertrade When They Believe It Is the Only