Will's company uses countertrade as a marketing and pricing tool.His company has a _______ countertrade strategy.

Question

Quizplus · Accepted Answer

A proactive countertrade strategy means that the company actively seeks out and utilizes countertrade as a marketing and pricing tool. This is likely the case for Will's company since they use countertrade as a tool. The other options (reactive, standard, nondescript, and highly volatile) do not provide enough information to determine the company's countertrade strategy.

Will's Company Uses Countertrade as a Marketing and Pricing Tool