Motivation in the international sales area is especially complicated because the firm is dealing with:

Question

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Motivation in the international sales area is complicated because the firm is dealing with individuals from different cultures, who might have different values, beliefs, and customs that influence their motivation. These differences in cultural background can affect how individuals respond to different motivational techniques, making it challenging for a firm to develop a universal motivation strategy for its sales team.

Motivation in the International Sales Area Is Especially Complicated Because