Sales promotions are _____________ efforts directed to the consumer or retailer to achieve such specific objectives as consumer-product trial or immediate purchase.

Question

Quizplus · Accepted Answer

Sales promotions are short-term efforts that usually have a specific start and end date, and are designed to encourage consumer purchasing behavior, such as trying a new product or making an immediate purchase.

Sales Promotions Are _____________ Efforts Directed to the Consumer or Retailer