Olivia is checking the circulation data she has received from the ad agency regarding an upcoming international promotional campaign.Her supervisor,who has been involved in verifying similar data suggests:

Question

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Dividing the circulation data in two can help to validate the accuracy of the data. If the two results are vastly different, it could indicate that the data is unreliable and should be taken with a grain of salt. Olivia's supervisor is suggesting this approach to ensure that they are making informed decisions and not wasting their resources on a campaign that may not reach their intended audience.

Olivia Is Checking the Circulation Data She Has Received from the Ad