The most direct channel in international marketing is when a domestic producer or marketer sells directly to a foreign consumer.

Question

Quizplus · Accepted Answer

The most direct channel in international marketing is known as direct exporting, where a domestic producer or marketer sells directly to a foreign consumer or end-user. This eliminates the need for intermediaries such as distributors, agents, or brokers, making it a cost-effective and efficient way to enter foreign markets.

The Most Direct Channel in International Marketing Is When a Domestic