Natalie is a new international sales rep for an industrial supply company.She will learn that the inherent nature of industrial good and the sameness in motive and behavior among business customers create a market where product and marketing mix __________________ are commonplace.

Question

Quizplus · Accepted Answer

The sentence states that the sameness in motive and behavior among business customers creates a market where standardization in product and marketing mix is commonplace. This implies that customers have similar needs and preferences, leading to the standardization of products and marketing strategies.

Natalie Is a New International Sales Rep for an Industrial