With respect to globalism, only in America can international market requirements be an afterthought.
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Q6: Patent rights, trademark rights, and the rights
Q9: The first phase of the international planning
Q11: In the second phase of the international
Q12: Strategic planning is conducted at the highest
Q13: The third phase of the international planning
Q14: Businesses enter strategic international alliances (SIAs) because
Q17: A form of licensing is multiple-layer exporting.
Q18: Multinational companies confronted by global competition for
Q19: The "Nestlé way" is to dominate its
Q20: Ralph Means' company has decided that it
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