During which of the following international planning phases would the marketer make decisions that involved the situation analysis,objectives and goals,budgets,and action programs?

Question

Quizplus · Accepted Answer

The international planning phase where the marketer would make decisions involving situation analysis, objectives and goals, budgets, and action programs is during the development of the marketing plan. This phase involves creating a roadmap for achieving company objectives in the target market through various marketing strategies and tactics. Adapting the marketing mix to target markets and matching company and country needs would be part of the process of developing the marketing plan. Defining company objectives and resources would be a preliminary step to developing the marketing plan. Implementation and control would come after the marketing plan has been created and would involve monitoring and adjusting marketing activities as needed.

During Which of the Following International Planning Phases Would the Marketer