Question 1

Demonstrate the differences among corporate,strategic,and tactical planning.

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Question 2

_________ planning is essentially long term,incorporating generalized goals for the enterprise as a whole.

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Question 3

With ___________ exporting the company sells to a buyer in the home country who in turn exports the product.

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Question 4

If domestic business would like to acquire the patent rights of a foreign firm so business can be conducted in the domestic business's local market,the domestic business would need to engage in ____________ to use the patent rights legally.

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Question 5

Contractual agreements are long-term,__________ associations between a company and another in a foreign market.

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Question 6

Competition and the ease of __________ is forcing managers around the world to make greater commitments to global marketing.

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Question 7

The final phase of the international planning process is called as ___________ and ____________.

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Question 8

With _________ exporting the company sells to a customer in another country.

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Question 9

In Phase 2 of the international planning process,the marketer adapts the marketing mix to _________ markets.

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Question 10

Briefly,explain the benefits of global marketing.

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Question 11

__________ planning is conducted at the highest levels of management and deals with products,capital,and research,and long- and short-term goals of the company.

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Question 12

___________ structures of organizational design work best when a close relationship with national and local governments is important.

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Question 13

If a company sought to buy a standard package of products,services,and management services to open a fast food business,the company would be involved in a business format called ______________.

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Question 14

Because of the high equity requirement,_____ __________ ___________ is probably the most risky of the four market entry modes.

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Question 15

SIA is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.In the above example,SIA stands for _________ ___________ _____________.

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Question 16

Considerations of where decisions will be made,by whom,and by which method constitutes a major element of organizational strategy.These decisions fall in the realm of what is called __________ of decision.

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Question 17

A company has four different modes of foreign market entry from which to select.They are __________,_____________,_____________,and _____________.

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Question 18

Another name for tactical planning is _______ planning.

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Question 19

In order to enhance their competitiveness and to capitalize on global marketplace opportunities comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs independence,concentration vs dispersion,and _________.

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Question 20

In the 1980's the argument in international business was __________________.

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Quiz 11: Global Marketing Management: Planning and Organization