Suki Nguyen is planning her Masters Thesis.One of her assignments will be to develop a series of research hypotheses that eventually can be tested.Her thesis will specifically focus on sociocultural factors and their impact on behavior patterns in Vietnamese commerce.Which of the following research formats is most suited to her initial research explorations?

Question

Quizplus · Accepted Answer

Qualitative research is most suited for initial explorations as it involves collecting and analyzing non-numerical data such as words, images, and observations. This format will allow Suki Nguyen to gain a deeper understanding of the sociocultural factors and behavior patterns in Vietnamese commerce before developing hypotheses that can be tested.

Suki Nguyen Is Planning Her Masters Thesis