Given the greater uncertainty and data limitations associated with foreign markets,two methods of forecasting demand are particularly suitable for international marketers.Which of the following most accurately describes these two methods?

Question

Quizplus · Accepted Answer

The two methods of forecasting demand that are particularly suitable for international marketers are expert opinion and analogy. Expert opinion involves using the knowledge and expertise of professionals in relevant fields to assess the potential demand for a product or service. Analogy involves comparing the product or service with similar products or services in other markets to identify potential demand. These methods are useful in situations where data may be limited and uncertain, or where there may be cultural or economic differences that could affect demand.

Given the Greater Uncertainty and Data Limitations Associated with Foreign