Companies spend millions of dollars establishing brand names and trademarks primarily to symbolize:

Question

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Companies establish brand names and trademarks primarily to symbolize quality. A brand name represents a promise to the customers that the product is of a certain quality and standard. A trademark differentiates the product from others in the market and also represents the quality of the product. Companies invest millions of dollars in building a strong brand name and trademark.

Companies Spend Millions of Dollars Establishing Brand Names and Trademarks